TV remains a fundamental part of many media buys in Canada. Integrated “screen buys” that combine the best of traditional TV advertising (broadcast, cable, satellite and direct response) with emerging digital video is ever-growing. Dicomm is recognized as a top independent Canadian media TV buying firm and works closely with clients to build effective, value based national and provincial TV campaigns.
The goal is to improve audience targeting and manage costs, while leveraging the rising trend of concurrent media usage.
TV Planning & Buying Services Include:
- Audience segmentation
- Audience media usage analysis
- Broadcast television
- Specialty Cable television
- National, regional, local and hyper-local TV
- Direct-response TV
- Point-of-sale displays
- Online video networks and portals (Vimeo, YouTube, Hulu, etc.)
- Mobile video
- Direct-response tagging
- Television performance measurement
- Television Bureau of Canada approval submissions
- Translation and French Quebec TV media planning and buying
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Our select team of media professionals delivers results.
Dicomm provides expert guidance on Canadian and international media strategies